Embrace A New Era

MACHINE LEARNING, AUTOMATION, AND CLIENT EXPERIENCE, EXPLORE THE TECHNOLOGY TRENDS SHAPING THE FUTURE OF YOUR FINANCIAL ADVICE BUSINESS.

The Hybrid Adviser Model

Tech innovation can genuinely reshape the financial advice industry. Technology in advice delivery does not mean impersonal service. Instead, it offers the opportunity for a more personalised and tailored service.

It’s time to shift from the old world of the “Do it for Me” advice model to a new world of the Hybrid “Do it with Me” model.

The long-standing debate between digital adviser vs human adviser in providing financial advice is moving aside thanks to the emergence of a third option: The Hybrid Adviser Model. A model that offers digitally automated advice as an adviser-led, client-centric, human and digital experience.

The key areas that technology can currently improve the process and outcome for Financial Advisers, their Businesses and their Clients are:

Old World

Do it for me

Paper-based communication & advice

In-Person advice delivery 

Manual process & compliance

Limited Data 

Time intensive

Long lag times

Lacking a collaborative approach

Lacking digital centralised data and advice searchability

Hybrid

Do it with me

Co-created Adviser / Client advice journey 

Online virtual or in Person advice delivery

Live, interactive digital tools

Automated advice & compliance process

AI machine learning learns to optimise strategies based on client data & specific goals.

Adviser role goal facilitation, coaching, support, education & keeping accountability

Old World

Do it myself

Client drives own financial plan via a digital data collection & automated advice process via select in / select out 

Autonomous self-directed financial advice process providing limited basic advice eg: super optimisation or insurance

Co-responsibility of license holder & client

Online digital delivery

Limited human or adviser interaction

A Hybrid Adviser Model supports the evolution of advisers and businesses so they can provide more personalised and cost-effective advice to better meet the needs of their clients.

Using tech to provide digital advice:

01

Enables the delivery of clear, compliant, client-centric advice at scale.

02

Facilitates the Adviser to be involved in the advice journey as needed. 

03

Allows machine learning to complete more time-consuming and process-driven aspects of the client relationship.

04

Provides real-time access to data that can facilitate engaging and timely responses to a client’s changing situation. 

05

Supports client’s Best Interests through advice co-creation. With enhanced client “buy-in” to the advice process and co-accountability for decisions made and strategies implemented. 

In a Hybrid Adviser Model, the relationship between tech and Advisers is complementary. Each element supports the other to create a more robust, synergistic advice process for advisers and clients.

The present opportunity for advisers is to embrace the Hybrid Adviser Model and move from; reactive to proactive, manual to automated, costly & time consuming to scalable & efficient advice. 

Advice Intelligence

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