A massive thank you and virtual high five to Brett Evans who joined us for today’s XY+ web event. Today, we went through exactly what an advisor needs to do to get their business ranking on page one of a Google search. Brett covered the factors that Google considers in search ranking. He went through the E-A-T and YMYL principles, and most importantly, we went through how an advisor can build know like, and trust with Google.

So Brett actually did some live demonstration evaluations on websites for advisors who tuned in live to today’s session. This was actually a real eye-opener and highlighted some small incremental changes or shifts that advisors can make, which will ultimately have a big impact. We covered a lot in this session.

Brett went quite deep, but it wasn’t too overwhelming. And so we closed out the session with Brett giving us his top three tips that an advisor can go and implement right now to start improving their searchability on Google. Those were one or step #1 Claim your Google My Business profile. Step #2 was run an audit on your digital infrastructure,

so you know where your foundations are and where your starting point is, and step #3 Content content content, content content. Get into a habit of creating high-quality content for your website. This session was unreal. If you are in the XY+ inner circle, please do yourself a favour, go and watch the replay.

It’ll be the best 90 minutes of your time that you invest this month, possibly this year.

Thank you Jillian Bullock for a hands-on, interactive session. Jillian took us through the top five mistakes she sees financial advisers make on LinkedIn and gave us her tips and strategies to counteract these mistakes and level up our LinkedIn skills and know-how. Here are the mistakes Jillian took us through:

#5 Silent salesperson vs resume – Is your LinkedIn profile amplifying your resume with words like duties, responsibilities, demonstrated work ethic etc. (which would only be relevant if you were looking for work), or is it amplifying the best parts about what you do as an adviser?

#4 A picture is worth 1,000 words – What kind of images are you using on your profile? Is your profile photo a full body shot where people can’t really make out what you look like? Does your header image demonstrate the work you do and the outcome a potential client is likely to achieve?

#3 Does your content show that you are in demand? – Are you posting content highlighting the unique things about you and the work you’re doing? Advisers typically share generic market updates or the like. Jillian says this is content a consumer can find anywhere and encouraged us to share the stories and updates that are unique to our own businesses.

#2 Who is your needle in the haystack? – In other words, how many accountants do you have referring you new clients? You’ve probably got an untapped cohort of accountants as connections on LinkedIn you haven’t engaged within a while (or at all) who you can start building rapport with by searching for ‘accountants in the ‘people’ category’, then searching for ‘1st connections’ and your location.

#1 – Building rapport and having a virtual coffee – there’s never been a better time to reignite dormant relationships and build your referral network. Why not reach out to some of the accountants you just searched for and touch base with them.

**To help XY+ members get the most out of LinkedIn for lead generation and conversion, Jillian is running an exclusive 8-week masterclass on XY and offering XY+ members a super generous discount. Click HERE for full details and your discount code**

Jillian’s LinkedIn HERE

Jillian’s website HERE

Jillian’s XY profile HERE