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Digitising your client experience (Part 2)

Digitising your client experience (Part 2)

Baz Gardner
Founder and Principal of The Social Adviser
Baz Gardner
Founder and Principal of The Social Adviser

Digitising your client experience (Part 2)

Another big thank you to Baz Gardner for his second appearance to close out this two part web event on ‘digitising your client experience’.

Thank you, that was great material! – Scott Hendy

Baz kicked off with a (thorough) re-cap of last week’s content. If you missed this session, here’s the link to check out the replay and summary.

These web events cover Baz’s eight step process is mapping out your client engagement process and looking for every opportunity to remove both your own and your prospects/clients’ cognitive dissonance.

A few key take aways I was able to quickly jot down during this session:

Your client engagement process will always be evolving. Baz’s rule of thumb is to re-evaluate your process and re-calibrate it every six months.

Make sure every step of your process emulates at least one personality brand trait of your business.

Remove your own cognitive dissonance and make sure all expectations you set for your prospects/clients are explicit, not implied.

7 months ago

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Another big thank you to Baz Gardner for his second appearance to close out this two part web event on ‘digitising your client experience’.

Thank you, that was great material! – Scott Hendy

Baz kicked off with a (thorough) re-cap of last week’s content. If you missed this session, here’s the link to check out the replay and summary.

These web events cover Baz’s eight step process is mapping out your client engagement process and looking for every opportunity to remove both your own and your prospects/clients’ cognitive dissonance.

A few key take aways I was able to quickly jot down during this session:

Your client engagement process will always be evolving. Baz’s rule of thumb is to re-evaluate your process and re-calibrate it every six months.

Make sure every step of your process emulates at least one personality brand trait of your business.

Remove your own cognitive dissonance and make sure all expectations you set for your prospects/clients are explicit, not implied.