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How to start your own podcast, from plan to publish in 30 days

How to start your own podcast, from plan to publish in 30 days

Fraser Jack
Host of the XY Podcast
Fraser Jack
Host of the XY Podcast

How to start your own podcast, from plan to publish in 30 days

Thank you Fraser Jack for an awesome session on how to start (and actually publish!) your own podcast in 30 days. Shout out to everyone from the XY+ family who joined us live as well. Special mention to Jake WilkinsDean HolmesPete Pennicott and Tim Henry who threw out some great questions or gave a virtual high five saying how much they enjoyed this session.

If you’re seriously considering starting a podcast as part of your marketing/communications/client education strategy – this replay is a must watch!

Ok, let’s get down to business. Here’s the steps I made note of as Fraser went through what you need to consider in the ‘planning’ phase of setting up your podcast:

  1. Get ultra clear on WHO you are helping (the ideal audience you will be serving)
  2. Be clear in what your values and beliefs are and how you will carry that through in your podcast content (and be your authentic self! In the words of Snoop Dogg “Ain’t know body can do you, but you”)
  3. Map out the framework or structure of your episodes
  4. Decide when you’re going to launch your podcast (that’s right, write down a date!) and the frequency in which you will release episodes
  5. Consider how much time you spend on producing your podcast AND promoting your podcast (I loved Fraser’s ratio of how much time you should realistically spend on each)
  6. Decide on your CTA’s
  7. Organise your equipment (Mic, recording software, editing software, hosting site as the bare minimum)

And here’s the 30 day (4-week) plan to kick start your podcast:

Week 1 – record the intro, the outro, decide on music (make sure it’s ok to use commercially!), get the art work done (hello Canva!), pick a hosting provider and decide on your recording software

Week 2 – Recording week! Go through your list of ten topics and record 6 – 8 episodes so you’ve got them in the bank

Week 3 – Post-production / edit your podcasts, export the .mp3 files and upload them to your hosting site (don’t worry, they won’t go live until you hit or schedule ‘publish’). This is also when you want to start promoting and making some noise that your podcast channel is coming!

Week 4 – Time to go live! Release your first three episodes straight up.

Now you’re off and running! Keep the momentum going with this simple formula I just thought of now:

Record, produce, publish, promote, repeat. ✌️

Resources discussed in the session:

Whooshkaa Podcast hosting – https://www.whooshkaa.com/

Oh My Pod (ongoing podcast management) – https://www.ohmypod.com.au/

Who is Fraser Jack?

Fraser is the host (and total legend) of the Goals Based Advice Podcast.

You can join the GBA Podcast group on XY HERE and keep up with all new episodes (and listen to the entire back catalogue – there’s some industry gold in there!)

You can connect with Fraser on XY HERE.

9 months ago

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Thank you Fraser Jack for an awesome session on how to start (and actually publish!) your own podcast in 30 days. Shout out to everyone from the XY+ family who joined us live as well. Special mention to Jake WilkinsDean HolmesPete Pennicott and Tim Henry who threw out some great questions or gave a virtual high five saying how much they enjoyed this session.

If you’re seriously considering starting a podcast as part of your marketing/communications/client education strategy – this replay is a must watch!

Ok, let’s get down to business. Here’s the steps I made note of as Fraser went through what you need to consider in the ‘planning’ phase of setting up your podcast:

  1. Get ultra clear on WHO you are helping (the ideal audience you will be serving)
  2. Be clear in what your values and beliefs are and how you will carry that through in your podcast content (and be your authentic self! In the words of Snoop Dogg “Ain’t know body can do you, but you”)
  3. Map out the framework or structure of your episodes
  4. Decide when you’re going to launch your podcast (that’s right, write down a date!) and the frequency in which you will release episodes
  5. Consider how much time you spend on producing your podcast AND promoting your podcast (I loved Fraser’s ratio of how much time you should realistically spend on each)
  6. Decide on your CTA’s
  7. Organise your equipment (Mic, recording software, editing software, hosting site as the bare minimum)

And here’s the 30 day (4-week) plan to kick start your podcast:

Week 1 – record the intro, the outro, decide on music (make sure it’s ok to use commercially!), get the art work done (hello Canva!), pick a hosting provider and decide on your recording software

Week 2 – Recording week! Go through your list of ten topics and record 6 – 8 episodes so you’ve got them in the bank

Week 3 – Post-production / edit your podcasts, export the .mp3 files and upload them to your hosting site (don’t worry, they won’t go live until you hit or schedule ‘publish’). This is also when you want to start promoting and making some noise that your podcast channel is coming!

Week 4 – Time to go live! Release your first three episodes straight up.

Now you’re off and running! Keep the momentum going with this simple formula I just thought of now:

Record, produce, publish, promote, repeat. ✌️

Resources discussed in the session:

Whooshkaa Podcast hosting – https://www.whooshkaa.com/

Oh My Pod (ongoing podcast management) – https://www.ohmypod.com.au/

Who is Fraser Jack?

Fraser is the host (and total legend) of the Goals Based Advice Podcast.

You can join the GBA Podcast group on XY HERE and keep up with all new episodes (and listen to the entire back catalogue – there’s some industry gold in there!)

You can connect with Fraser on XY HERE.