Let’s talk Goals-Based Advice!

A big thank you to Fraser Jack for giving us his time to shoot the breeze on what Goals-Based Advice really is, how to shift your unconscious biases into a GBA mindset, and how to implement this type of advice into your own process.

Let’s be honest, an hour was simply not enough as this is a HUGE topic, but we still managed to unpack plenty of gold nuggets which you can catch up on in this replay.

Here’s the nutshell on what we covered in this session:

What is Goals-Based Advice?

1. It is not product-based advice, it is not a collection of FUM, it is not specialist advice
2. It is a combo of Coaching, Planning and Advice

The Goals-Based Advice Process:

• Setting expectations – Your communication/marketing plan
• Extracting hard facts and soft facts from your client meetings
• Values – What are your clients real motivators?
• Diving into your clients past behaviours – asking, “where have you come from?”
• Communication code – How do your clients like to be treated, how do they like to learn
• Creating a bucket list – Your clients’ Hopes, dreams and aspirations
• Prioritising your clients bucket list items – Try the $100 game
• Goals – SMART Metrics – Milestones – Benchmarks – Visualisation (Not strategies)
• The Action Plan (Financial Planning)
• The Strategies (Financial Advice)
• Tracking, forward focus and Mindfulness

While this session only scratched the surface on delivering true goals-based advice, if you are keen to dive deeper and learn how to shift your mindset, ask really powerful questions in your client meetings and understand how to measure and track your clients’ goals, reach out and say hello to Fraser HERE for more information ✌️