Fix your website in an hour

Websites are the epicentre of marketing for a service-based business, like a financial advice practice. It’s your digital shopfront and it’s the place. People will go to learn more about you and your business and determine if you are the right people to help them solve their problems.

Lisa Greensill covered the top five mistakes she sees advisers make on their websites and how to fix them.

Mistake #1 – Your header is confusing

How to fix:

• You need to include a clear and concise statement of what you do
• Explain how you make the client’s life better
• Tell them how to get started

Mistake #2 – There are no clear calls to action

How to fix:

• Include a clear direct call to action
• These are your “cash registers”, put them everywhere
• Give visitors a transitional call to action – ebook, webinar, checklist

Mistake #3 – You are the hero

How to fix:

• Your client is the hero
• Play the guide by establishing empathy and authority
• Use testimonials as a mini case-study to invite clients into a story of transformation

Mistake #4 – Haven’t provided a plan

How to fix:

• Engagement – what is the first step to getting started?
• Experience – what is the main thing that happens?
• Success – what does success look like?

Mistake #5 – Your website is cluttered and confusing

How to fix:

• Make copy clear and concise
• Bold headings that tell the story
• Use icons and images to break up the text

Downloads:
Website checklist HERE
Website wireframe template HERE
Athena Wealth wireframe example HERE

Connect with Lisa in the XY platform HERE

Check out Lisa’s Linkedin HERE

Send Lisa an email at hello@lisagreensill.com