Adelaide – Topic: Awareness

Maria De Conno, Sam Davies and Stephanie Tuominen
Maria De Conno, Sam Davies and Stephanie Tuominen

Adelaide – Topic: Awareness

Pirate metrics are a way to group together parts of the advice process. These are:

Awareness, Acquisition, Activation, Revenue, Retention and Referrals – “AAARRR”. Make sure you say it like a pirate, AAARRR.

This ‘pirate metrics’ framework is very popular amongst growth centred companies. At XY, we’ve repurposed this framework for the advice process and believe it is the clearest way for advisers to view and improve their business performance.

Thank you to our Adelaide panel of ‘Awareness’ experts who took us through their tips and strategies you can use to improve and measure the effectiveness of your Awareness efforts.

Hats off to our panelists:
Sam Davies – Founder at Digital Noir
Sam’s LinkedIn
Sam’s website

Maria De Conno – Founder & Director at Fig Tree Digital
Maria’s LinkedIn
Maria’s website

Stephanie Tuominen – Founder at Allure Digital Marketing
Steph’s LinkedIn
Steph’s website

Thank you to our event partners for supporting this (covid safe) event tour and the community driving the positive evolution of financial advice:

2021 Advisable Australian Report

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Milford’s website

Xeppo’s website