Pirate metrics are a way to group together parts of the advice process. These are:
Awareness, Acquisition, Activation, Revenue, Retention and Referrals – “AAARRR”. Make sure you say it like a pirate, AAARRR.
This ‘pirate metrics’ framework is very popular amongst growth centred companies. At XY, we’ve repurposed this framework for the advice process and believe it is the clearest way for advisers to view and improve their business performance.
Thank you to our Adelaide panel of ‘Awareness’ experts who took us through their tips and strategies you can use to improve and measure the effectiveness of your Awareness efforts.
Thank you to our event partners for supporting this (covid safe) event tour and the community driving the positive evolution of financial advice:
2021 Advisable Australian Report
_Zone is the home of CPD. Join here